About Us

Based in New York and Istanbul, Branco Pelle is a high-end shearling garment label that designs outerwear for women and men.

Since 1996, we’ve manufactured our coats in our family owned factory located in Istanbul, Turkey, and use only the highest quality Spanish skins.

Member of The General Secretariat of Istanbul Textile & Apparel Exporters Association (ITKIB), Istanbul Chamber of Commerce (ISO) and Istanbul Chamber of Industry (ITO), Suru Deri is one of the leading premium quality women/men sheepskin outerwear producers being proud of presenting itself as a customer oriented company striving to offer the best pre-sale and post-sale service.

 

Our Culture and Values

As Suru Deri management we aim to further grow our business with the help of associates. Having high quality products for women and men models we seek to be consisted in high-growth and margin by creating sustainable competitive advantage and value.

Suru Deri has a great dedication and passion for its business. Therefore we are very selective regarding our distributors and are looking for partners sharing the same values and looking beyond the commonly seen dedication and passion for their business.

Excellence and innovation are the key concepts that are implemented in our culture and we intend to apply these values to any creation we undertake.

 

Our Markets

Today Suru Deri is growing and expanding its business by improving its reputation and success. Although our main market is Russia and to a less extent Baltic countries, Branco Pelle has made promising debut in the USA and Canada stressing the ability of our brand to understand and adapt any market. The next natural step for our company is to strengthen its position in North America and emphasize this expansion to Europe.